Tune in live this afternoon at 4 pm PDT (7 pm EDT) as Quirky and GE kick off product evaluations for the Wink: Instantly Connected initiative, announced by Quirky last week. A panel led by Quirky CEO Ben Kaufman, and including GE’s Linda Boff and Brad Irvine, Electric Imp co-founders Hugo Fiennes and Kevin Fox, Aaron Dignan from Undercurrent and Josh Rubin from Cool Hunting, will evaluate and choose the first inventions for a new line of app-enabled products that will be available in stores by the 2013 holiday season.

You can review more than 90 product concepts under consideration by visiting the Quirky blog, and watch the evaluations as they unfold on Quirky Live tonight!